Monday, September 10, 2007

Resource Box Rule Number One.

Hi all article marketing fans!

This is a copy from Phil Knight`s comment on the Resource Box:

"If you are proud of the article you just wrote, then put your NAME as the first item in your Resource Box.

Failing to put your name in your Resource Box tells us and your reader that you are ashamed of your content or perhaps you didn’t really write it in the first place.

The first sentence of your Resource Box must be your name, your title (optional), followed by your benefit-driven unique selling proposition (answering the question, what’s in it for the reader to know more about you or want what you have to offer beyond the article of yours they just read?)."

Sounds reasonable!


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